Our quest to create a better boba started as parents and shop owners – to offer simple, healthier ingredients compared to most pearls sourced for food service and retail operations in the states. We also saw firsthand how some customers could not enjoy the pre-packaged boba on the market. Generally the complaints were related to stomach cramping and other abdominal discomfort.
This started a journey across the globe to understand boba production.
Our research highlighted that most packaged boba available in North America does not mirror the natural, artisanal boba available in Taiwan. As global demand increases, simple ingredients are being replaced with preservatives and additives, limiting our ability to source quality packaged products at retail shops.
Most boba shops and eateries across North America (that don’t make their boba in-house) are buying products with preservatives and artificial ingredients, based on what’s primarily available. We set out to create a boba with more natural ingredients, the way boba originated.
There were also supply chain concerns. Fulfillment delays caused a boba shortage and we hoped the local production would alleviate the distribution interruptions to other boba shops across the country.